Clustering is very important in App Store Optimization (ASO). There’s a lot of anecdotal evidence about repeating a keyword a certain number of times, but in reality, it may not work.  There are times, when companies may focus on 10 different verticals, and may want to focus on all the segments.  Unlike how it is…

Keyword research is super important in any platform. However, the way the keyword research works in ASO – is bit different than how it works in SEO.  There are three areas where you can primarily get the keyword ideas: Autosuggestions. Description of your competitors’ app (this includes, title, short and long description). Reviews Here are…

Replying to reviews is very important – both to improve ratings, and conversions.  For instance, a potential user may not download your app – if they see that the reviews – especially the negative ones are not replied to.  Also, having an integrated view – with your existing setup really helps. This is why, we…

One thing that you should always do is – track the list of keywords that got you any traffic in the lifetime. Sometimes a keyword that gets you traffic in one market may not get you traffic in another market. Thus it is very important to stay on top of it.  For example, we once…